The first iPhone designed for Apple Intelligence. Personal, private, powerful.

Setting a new standard for privacy in AI, Apple Intelligence understands personal context to deliver intelligence that is helpful and relevant

Thanks to the efficiency of the A18 chip, the iPhone 16 delivers better battery life, especially in the Pro Max model. Here's a breakdown of battery life: iPhone 16: Up to 22 hours of video playback (standard), 27 hours (Plus), and up to 33 hours (Pro Max).

The ultra-wide sensor offers a 120-degree field of view, making it ideal for capturing landscapes and cityscapes while maintaining colour consistency with the main camera. The macro capabilities of this sensor are also commendable, producing detailed close-up shots.